Moving Moi CIC exists to close the health gap in Tower Hamlets and beyond. We deliver free, culturally inclusive fitness classes and family activities that help women, men and children build healthier bodies, stronger minds and deeper social connections — at no cost to those who need it most.
In communities facing rising living costs, health disparities and isolation, access to movement isn't equal. We work to close that gap.
Because when communities move together, wellbeing rises — creating healthier households, confident individuals, and a stronger local economy.
Through various walking, running, cycling, swimming, bootcamps and fitness classes — we create safe, welcoming spaces where people move together, rebuild confidence and support one another through shared goals.
For many of our participants, juggling work, family and money pressures makes health hard to prioritise. Our weekly sessions offer more than exercise — they offer accountability, belonging and empowerment.
The evidence is clear: movement changes lives.
Regular physical activity — from community fitness classes to family bike rides — cuts the risk of chronic illness, boosts mental health, and builds stronger, happier communities. Nationally, community sport generates billions in social and economic value every year, easing pressure on the NHS while bringing neighbourhoods closer together.
Yet too many families in Tower Hamlets and East London are still missing out. Moving Moi CIC exists to change that.
MOVEMENT IS PREVENTION
From childhood to later life, staying active transforms health outcomes across our communities.
Physical activity isn't a luxury — it's frontline healthcare.
Yet in underserved communities like ours, access to family fitness and community sport still isn't equal. That's where we step in.
MOVING TOGETHER
When we move together, something powerful happens...
Mothers rebuild strength and connection through family activities.
Men facing isolation find brotherhood and purpose. Young people build discipline, teamwork and leadership that lasts far beyond the sports field.
Movement builds the mind, it builds identity, resilience, and belief.
MOVEMENT STRENGTHENS COMMUNITIES
Community sport isn't just activity — it's social infrastructure.
Our fitness classes and family activities bring together people of different ages, backgrounds and cultures who might otherwise never meet. Through shared movement, trust grows.
Confidence grows. Belonging grows.
Volunteers, coaches and participants don't just attend — they invest in their neighbourhood.
Healthier people build healthier communities.
Healthier communities build a stronger city.
MOVEMENT DRIVES ECONOMIC IMPACT
A healthier population is a more productive one.
Every pound invested in grassroots activity — from fitness classes to family activities — reduces future healthcare strain, strengthens the workforce, and boosts local economies.
When families thrive physically and mentally, the ripple effect reaches schools, workplaces and public services.
Movement isn't a cost. It's long-term economic infrastructure.
We collaborate with local organisations, major funders, corporate businesses, housing associations, and community leaders to address structural barriers to participation, increase access to physical activity, and deliver a long-term preventative health impact across Tower Hamlets and East London.
We ensure all our projects deliver high quality outcomes for all our participants.
Our experienced team brings skill and passion to every project, no matter the size.
Proven outcomes that speak for themselves and make a meaningful difference for our beneficiaries and community stakeholders.
